About us
Who is marqueteer?
Thorsten Rhode, Founder and Chief Marqueteer, ‘grew up’ in global ad agency networks, then moved on to consulting and client side engagements. He has worked with and for Procter & Gamble, Mattel and Disney (mostly on international assignments) as well as such iconic and diverse brands as the Los Angeles Times, Singapore, DTS Audio, Taylormade or Kodak.
He considers marketing a business development tool -- and is convinced that a well-defined brand is key for market success.
He relishes looking beyond the horizon. Innovation. Different angles. Working with sourcing, operations, R&D ... is where it starts to get interesting.
Improving workflows, mentoring teams, initiating targeted outreach (digital and conventional), developing one-voice marketing strategies, leveraging data to improve consumer targeting, implementing integrated B2B-campaigns, enabling sales presentations ... is all in a day's work.
Always with an eye to actionability, relevance and, ultimately, the bottom line.
Successes
Product
Portfolio
SKU Rationalization (CPG)
Reviewed product portfolio for US subsidiary of German multinational company.
Result:
Streamlined portfolio with fewer SKUS. Increased production efficiencies and margins. Reduced COGS between 5 and 12%.
Business Development
Uncovering revenue streams
Analyzed sales data and customer database (revenue, buying behavior, seasonality) by product line.
Result:
Identified US$ 20 million of untapped sales potential across two product lines.
Digital & International
Online Success: Fast!
Brought US-specific website online in 12 weeks. Managed vendors, defined content & site-management tools.
Result:
Leveraged digital platform to kick-start e-newsletter and Facebook-feed (>8,000 subscribers and 20,000 followers after 3 months.)
References
"... was brought in to create a cohesive marketing strategy (...) immediately successful.
(He also) took ownership of the existing shopper loyalty program and sought to leverage data and the vendor resource team to drive company revenue."
"... an intelligent, dedicated, and hard-working marketeer who looks beyond marketing at the entire business to inform his decision-making.
Consequently, he will routinely question the status-quo to confirm his understanding and to map out the most appropriate way forward."
"... the first integrated trade marketing campaign at [BRAND]: it consisted of digital (social media, 20" video, banner ads & landing page) and traditional elements (PR, print ad, direct mail & phone number), enabling the sales team to get commitments from new retailers, for incremental business."
Curious?
Let's talk ...
... about opportunities, pain points, areas for improvement, strengths, weaknesses ... so that we can quickly determine the best way forward.