Marqueteer
Your core product is strong. Your go-to-market hasn't kept up.
New markets, new audiences, a sales structure built on legacy logic — and no strategic marketing leadership to connect the pieces.
marqueteer closes that gap. Not as a consultant with a deck. As an embedded operator who diagnoses the problem, builds the plan, and stays until the organization can run it independently.
20 years of marketing leadership — national & international
B2B-to-B2C transformation (PE-backed, 6 countries)
USD 20M in business development potential identified
Innovation pipeline restarted within 2 months
Certified: Master Management with AI · Certified Gen AI Leader
What clients and partners say
“He delivered every time. Brand development, product development, communication — I relied on him heavily in all of these areas.”
— Chris Solly, CEO, Ehrmann USA
“Unlike many other marketers, he never loses sight of marketing's impact on a company's bottom-line.”
— Barbara A. Mather, Ph.D., Business Development Consultant
“Brought in to create a cohesive marketing strategy and lead a junior but eager team — immediately successful.”
— Daniel Barth, General Manager, SuperKing Markets
The go-to-market problem most mid-sized enterprises don't recognize
Most business leaders who contact marqueteer don't just have a marketing problem. They have a go-to-market blind spot — and nobody connecting the dots between product, market, and sales.
Marketing is treated as a cost center: catalogue management, trade show logistics, a website that hasn't been updated in years. No strategic marketing leadership. The MD makes marketing decisions by default — not by design. (There simply is no one else.)
Does this sound familiar?
Growth has plateaued — despite a strong product. And nobody can pinpoint exactly why.
The sales team is supposed to open new markets — with the same tools they had ten years ago.
An acquisition is on the table — but first the marketing function needs to be brought up to speed.
A consultant delivered a plan. It was never implemented.
The Go-To-Market Value Chain — a diagnostic, not a service menu
marqueteer doesn't sell a laundry list of services. It applies a diagnostic framework — the Go-To-Market Value Chain — mapping five interdependent stages, that are often in siloes: customer insight, product positioning, marketing, channel strategy, and measurement.
The diagnosis reveals where value is being created ... or where it's being lost — and where a fix in one area is being undermined by an undiagnosed problem in another. That's not covert scope creep. That's defining the scope correctly from the get-go.
The same operator who diagnoses the problem then implements the plan. No handoff briefing. No account manager in between. Accumulated context — from diagnosis through execution.
CustomerWho actually buys, and why?
ProductDoes the value proposition hold?
MessagingCustomer or product at the center?
ChannelBehavior or habit?
MeasurementDecisions with evidence?
Four ways to make go-to-market leadership usable
Clear Focus
The lowest-commitment entry point. Structured GTM diagnostic in weeks, not months. A clear picture of where value is created and lost — with a prioritized action plan.
Clear Focus in detailInterim Leadership
Embedded in the organization. Full-time, full immersion. Thorsten Rhode leads the function — decisions, team building, execution — for a defined period.
Interim Leadership in detailFractional Leadership
Strategic GTM leadership on a part-time basis. Same methodology, same rigor — typically 2–3 days per week, with defined deliverables.
Fractional Leadership in detailProject-Based
A defined output within a defined timeframe. Brand positioning, product roadmap, market entry plan — scope agreed, deliverable agreed, end date agreed.
Project-based engagements in detailSelected engagements
Premium medical aids manufacturer, PE-backed (Serendipity Partners/Verdane)
Two years on the executive board. Full B2B-to-B2C transformation. ROI-positive digital lead generation within 12 months. Marketing coordinated across 6 countries.
Specialty produce importer, US market
€20M in business development potential identified and structured. New retail orders in week one after an integrated B2B campaign.
Global Tea brand, 200+ years
15-month interim. Innovation pipeline launched within 2 months. Data-based portfolio analysis set up. Senior hire placed as successor.
Thorsten Rhode = marqueteer
marqueteer is not an agency. Not a consultancy. Thorsten Rhode is the sole operator — the person who pitches is the person who delivers.
20 years of strategic marketing leadership for and with P&G, Ehrmann, Disney, and Mattel — applied to companies that don't normally have access to that caliber of thinking.
Member of Chameleon Collective. Certified: Master Management with Artificial Intelligence (MM AI), SGO Business School.
As a solo operator, marqueteer deliberately takes on only a limited number of mandates in parallel. This isn't artificial scarcity — it's the logical consequence of the model: the same person who diagnoses also implements.
30 minutes. After that, you'll know whether there's a fit — and what the next step looks like.
No pitch, no commitment. Thorsten Rhode listens, asks the right questions, and gives an honest assessment — even if marqueteer isn't the right answer.