Four main formats.One methodology. One operator.
marqueteer doesn't work from a service menu. The Go-To-Market Value Chain — a diagnostic across five interdependent stages — runs underneath every engagement. What can change: scope, intensity, and focal points.
The right format is independent of industry or sector. It's determined by what the company actually needs — and how deep the go-to-market problem runs.
The Go-To-Market Value Chain — a diagnostic, not a service menu
The right format is not determined by industry. It is determined by what the company actually needs and how deep the go-to-market problem runs.
CustomerWho actually buys, and why?
ProductDoes the value proposition hold?
MessagingCustomer or product at the center?
ChannelBehavior or habit?
MeasurementDecisions with evidence?
Engagement formats
Four formats, one methodology. Scope and intensity adapt to the situation.
Clear Focus
GTM Diagnostic
The lowest-commitment entry point.
A structured assessment of the current go-to-market state — cross-functional, evidence-based, typically done in weeks. The output: a clear picture of where value is being created and where it's being lost, delivered as prioritized findings and a phased action plan. Not a 200-page document. A concise decision-making foundation.
Clear Focus in detailInterim Leadership
Operational GTM Leadership
Embedded in the organization. Not advisory — operational.
Thorsten Rhode owns the function, makes the decisions, builds the team, and drives execution from inside. Typical duration: six to eighteen months, full-time or near full-time. The difference from a consultant: he doesn't sit at the table to give recommendations. He sits at the table to take accountability — with mandate, and the goal of leaving the organization stronger.
Interim Leadership in detailFractional Leadership
Strategic Leadership at Sustainable Cadence
Same methodology. Same rigor. Adapted intensity.
Senior GTM leadership — typically two to three days per week — with the same diagnostic depth and operational accountability as the interim model. For companies that need strategic marketing leadership but don't need or can't justify a full-time embedded presence. Also a natural transition after an interim engagement once the heavy lifting is done and the internal team takes greater ownership.
Fractional Leadership in detailProject-Based
Defined output. Defined timeframe.
Clear brief. Defined deliverable. Scope agreed, target agreed.
Brand positioning, product roadmap, launch plan, channel strategy, retail GTM design, market entry assessment — the engagement ends when the deliverable is complete. The Go-To-Market Value Chain diagnostic still applies, but to a specific question, not the full chain. For companies with a clear, bounded need and enough internal leadership to take the deliverable forward.
Project-based engagements in detailHow the formats connect
These four formats aren't isolated products. They're stages on a continuum of commitment and depth.
Clear Focus is the natural starting point — especially when the buyer isn't sure of the scope or when the organization just needs an independent view before committing resources. If the diagnosis reveals a systemic GTM challenge, the next step is typically an interim engagement. Or if it points to a specific, bounded gap, a project or fractional arrangement may follow. And when an interim engagement has done the heavy lifting, fractional leadership can bridge the transition to internal ownership.
And no ... not every engagement follows this sequence. Some start directly with an interim mandate because there's no time for a diagnostic phase. Others with a project because a clear deliverable is already defined. The formats are flexible. The methodology under the hood ... is not.
Fixed scope. Defined outcome. Project fee.
The recommendation? Every engagement has a defined scope, a clear deliverable, and a project fee. No day rates. No hourly billing. No open-ended retainer that accumulates without a defined end state. The client pays for what gets built — not for time in the chair.
The solo-operator model also means: availability is not unlimited. Every engagement starts with a conversation that clarifies both the substantive fit and the timeline.
Not sure which format fits?
The first conversation clarifies that. 30 minutes — to understand whether marqueteer is the right fit, and if so, in which format.